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Focusing on the SEMA Global Festival, Fullrun Tires Demonstrates Leadership in the Tire Industry

Nov 10,2025

From November 4th to 7th, 2025, the world-renowned SEMA SHOW 2025 (the 62nd edition), also known as the Las Vegas International Auto Parts and Accessories Show, was held in grand fashion in Las Vegas, USA. Qingdao Fullrun Tires dispatched its elite sales team, presenting an impressive performance with its brands including FULLRUN, FULLWAY, AUTOGRIP, ANTYRE and TURNPIKE. As a leading enterprise with years of deep expertise in the tire industry, our company made a high-profile appearance at this industry gala— which gathered professionals from over 100 countries and 100,000 professional buyers— showcasing our core product portfolio and cutting-edge technological achievements.

Relying on outstanding product quality, innovative technical solutions and precise market positioning, we secured a wealth of orders and in-depth collaboration intentions, achieving a three-fold breakthrough in product promotion, market expansion and brand upgrading.

During the exhibition, the company's key business personnel engaged in discussions with over 100 clients from Europe, North America, South America, and the Middle East. More than 20 new clients were developed, with signed orders amounting to $3 million. The expected follow-up orders generated from the exhibition are projected to reach $4 million.

In 2018, the company initiated a global supply chain strategy by investing in the construction of the Malaysia Golden Horse Rubber Production Base, which became a "strategic fulcrum" for serving the North American market. In September 2025, the signing of the Phase II expansion project for Golden Horse Rubber demonstrated the company's long-term vision in its global expansion.

The company achieved the dual goals of "order fulfillment" and "R&D empowerment" through the SEMA exhibition, laying a solid foundation for further deepening its presence in the global market.

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Focusing on the SEMA Global Festival, Fullrun Tires Demonstrates Leadership in the Tire Industry

Nov 10,2025