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QINGDAO FULLRUN TYRE CORP.,LTD

QINGDAO FULLRUN TYRE CORP.,LTD is a new-style professional factory specialized in tyre R&D, tire manufacture and wholesale & retail trade business. FullRun chosed the road to the high-tech tire R&D and outstanding private brands development since 2003. Nowadays, FullRun has developed complete series of premium tyres and owned more than 50 patents, meanwhile over 10 new products filled the gap in domestic industry. FullRun has amazing fame of China high-performance tyre manufacturer and main brands FULLRUN, AUTOGRIP, ANTYRE, CARBON SERIES and FULLWAY have already become the famous Chinese brands of TBR/PCR/VAN/SUV/LTR/AGR/OTR in the world. For example, FULLRUN won the honor of the “2008-2009 Export famous brand” from the Government in 2008. FullRun has also obtained various sorts of certificates like ISO, CCC, ECE, DOT, GCC, SMART WAY, EU Label and NOM.

Since FullRun founded, following the guide of the core FullRun culture—"Take Conception Innovation as Forerunner, Strategy Innovation as Direction, Organization Innovation as Guarantee, Technology Innovation as Means, Market Innovation as Objective", FullRun has formed an integrated sales network in worldwide markets, and sales volume has kept successful growth in 21th century. 80% of our products are exported and our company has finished exclusive agent agreements with over 300 foreign companies. The annual amount of tire export is always more than 100 million dollars in the past 9 consecutive years. Particularly, in 2011, our turnover finally achieved 400 million US dollars for foreign trade and 250 million RMB for domestic sales. FullRun remained as one of the biggest tire traders in China for 9 consecutive years thanks to the wisdom that FullRun built our new 300,000 square meter tire plant, Qingdao Fullrun Tyre Tech Corp.,LTD. which mainly producing the model 18〃to 34〃extra high-performance tyres.

In October 2016, FullRun also established the first overseas tire production base-GOLDEN HORSE RUBBER SDN BHD in Selangor, Malaysia, and the first phase of the project was fully completed and put into production in 2018. It is the first domestic Chinese enterprise to build a large modern tire factory in Malaysia. The two major tire production bases cover an area of about 400,000 square meters, and the recent production capacity will reach 10 million sets of passenger car tires and 1 million sets of truck and bus tires.

Looking into the future, with the belief of "Innovation,Integrity, Endeavor and Dedication", through the hard work of all our staff and FullRun development strategy, FullRun will provide more excellent quality products and increase the enterprise value for the clients and society.

2003 +

Since 2003

100 million

Accumulated sales of 100 million sets

1000 +

Over 1000 overseas agents and distributors

CULTURE

Innovation,Integrity, Endeavor and Dedication

Enterprise Culture

Core: Take Conception Innovation as Forerunner, Strategy Innovation as Direction, Organization Innovation as Guarantee, Technology Innovation as Means, Market Innovation as Objective. Management: Create Harmony, Pursue Elaboration Behaviour: Doing the right things correctly the first time. Work Style: Start from the commonplace, start from ourselves. Talents: Being an upright person first, while keeping improvement Service: The customer demand is our pursuit.

Management

(1) Principle: Merciless discipline, merciful leaders, strict for both staff and leaders; Strict but just, moderate and merciful, discipline and education integration; The improved work shall not decline; the proven work shall not be forged. (2) Core: Human factor, capital concept and quality awareness are the core of deep management. (3) Standard Speak by truth, reason by number and interpret by achievements.

Objective

Be earnest and dare to challenge, adapt to the trend of the times, keep self-improvement, obtain power from competition, strive to be an international large enterprise, and great undertaking

Policy

Carry out efficient operation, quality center, cooperation & sharing, continuous improvement, diligence & stability, energy saving & environmental protection as well as team harmony

Spirit

Integrity, Competition, Innovation, Devotion

Work Style

Strict Implementation, Immediate Action, Daily Work, Daily Completion and Daily Improvement

Business Philosophy

Build a man by virtue, begin an undertaking by diligence and survive in world by integrity.

Core Values

Excellent product is the expression of employee value; Market demand is the manifestation of corporate value; Customer growth is the pursuit of our value.

DEVELOPMENT HISTORY

Since its establishment, the company has formed a unique development mode of tire export trade and made great achievements thanks to the China growth.

Dec 2011

FULLRUN international department achieved great accomplishment turnover of $400 million USD from Jan 2011 thanks to the support from all-over-the-world customers.

Dec 2011

Our domestic sales turnover reached $250 million, sales performance reached a new high level.

In September 2011

Fullrun Tyre export sales turnover reached 300 million USD from Jan 2011,got a solid foundation for annual sales objective 2011.

During June and July 2011

Fullrun Tyre’s export sales respectively completed 43.63 million USD and 46.66 million USD seperately,broke the history monthly sales record.

In June 2011

Ecommerce department was established and FULLRUN broke the traditional marketing model while put PCR UHP and SUV series into the domestic market through internet network. Our company creatively processes product sale by application of electronic commerce mode, leading the marketing industry.

In December 2010

With the annual turnover of 2 billion RMB, Fullrun Tyre significantly achieved objectives of both foreign and domestic trade and Qingdao Fullrun Tyre Tech CORP., LTD, created the new sales record in company history.

In November 2010

Qingdao Fullrun Tyre Tech CORP., LTD as the FULLRUN production base was honored the title of High-Tech Enterprise in China.

In October 2010

FullRun export sales turnover reached more than 200 million US dollars,new record as it's only passed 10 months of the year.

In October 2010

Accompanied by officials from Export Processing Zone, Qingdao Chengyang Municipal Secretary of the CPC—Mr. Sun Lijie inspected Fullrun Tyre Tech CORP., LTD. Officials got detailed information about factory production and plant construction and they remarked highly of Fullrun Tyre’s achievements.

In July 2010

Fullrun Tyre exporting sales turnover was more than 25 million US dollars which was definitely more than that single month sales objective.

In December 2009

Fullrun Tyre achieved yearly turnover 1 billion CNY and export sales had kept double growth in the 6 consecutive years against quite negative impacts of global financial crisis and USA tyre special protection policy.

In April 2009

The medium-type cargo ordinary section radial tyre passed the China Compulsory Certification.

In February 2009

“FULLRUN” brand obtained “Key Cultivated and Developed Export Brand”in China.

In Jan, 2009

The company was honored as “2008 Advanced Unit in Visa Application” by China Council for Promotion of International Trade Shandong Sub-council.

On Jan.1st, 2008

The first phrase of the new factory was completed and came into use, marking the turning to the new-style trade and production integration.

On November 13th, 2007

The first pilot 40.00-57 tire of diagonal large engineering was produced.

In 2007

8 domestic production bases were expanded and production and sales amount rapidly increased. In a short supply and great profits, the company basically completed the mould investment, production and sales of all developed tyre specifications and reaching the annual tyre yield of 500 million dollars. With the rapid strengthening, perfection and expansion of the international market sales network, the company purchased 460mu land for establishing its own tyre process base in Qingdao by use of the existing complete top-ranking technology, technician team and global sound market network.

In 2007

The company purchased 1,000 m2 new office of Guohua Mansion in Qingdao as the headquarter. In October, it began the business in the new site.

In 2006

3 domestic factories began to produce high-performance tyres and the production and sales amount was rapidly expanded, basically completing the mould investment, production and sales of all high-performance tyre specifications required by global market. At the same time, the company developed complete series cargo truck tyres of over 20 specifications and 100 kinds, and chose 2 reliable manufacturers for mould investment and OEM, thus becoming one of the three enterprises possessing the most varieties and highest grade of tyres in China’s tyre industry.

In October 2005

It was renamed as Qingdao Fullrun Tyre Co., Ltd.

SPEECH

Thanks for using FULLRUN website!

Firstly, I’d like to express my sincere pleasure for your attention on behalf of the FULLRUN staff. We are really glad that the total customers quantity is continuously increasing while the product family is constantly optimised, thus, “FULLRUN”,“AUTOGRIP”,"FULLWAY",“ANTYRE” and “CARBON SERIES” have become international famous brands by virtue of their prominent design innovation ability in the same trade and the healthy and stable supply chain. The development prospect of FULLRUN team is quite brilliant with you !

Secondly,regarding to the new challenge, our common objective is to create greater wealth and obtain mutual development based on Fullrun popularity. No matter how the market changes and how many obstacles and difficulties in the future, we would never change the pursuit of making FULLRUN a world famous brand or the objective of global manufacture giant.

Definitely,the actual achievement of FullRun has your contribution. It is your trust and great help that make the corporate business in constant and stable increase. I’d like to say “Thanks”!

No matter in the past or future, we are confident with this pride. We firmly believe, in face of excellent competitive opportunities, FULLRUN team will make greater achievements with you through the devotion and the hard work of all the FULLRUN employees.